The Beatles, the Bands, the Biz: An Insider’s look at an Era
Thomas Nelson Publishers

Copyright © 2007

Ken Mansfield, former US manager of Apple Records, is a Grammy Award-winning album producer and record-label executive who has worked with artists as diverse as the Beatles, Waylon Jennings, The Beach Boys, The Four Freshman, Quicksilver Messenger Service, Don Ho, Glen Campbell, Badfinger, Judy Garland, Buck Owens, Eric Burton, Lou Rawls, Andy Williams, The Band, David Cassidy and the Flying Burrito Brothers. A highly sought after public speaker, he is the author of one other book, The Beatles, the Bible, and Bodega Bay.

Through exclusive photos and personal stories, Ken offers a compelling memoir that delves into his life in the 1960’s and 70’s and his unique partnership with the Beatles and other musicians who orbited their world. As observer, friend, and colleague, Mansfield sat in their recording sessions, partied in their swimming pools, took their irate calls, and published their successes. Entertaining, historically accurate, and illuminating a side of the Fab Four known only to a few like Mansfield, The White Book shines fresh light on the true characters behind the cultural phenomena that revolutionized a generation. As the former General Manager of Apple Records, Jack Oliver, has said of Ken, “He is one of the few insiders left that bore witness to the highs and lows of those insane days when we ruled the world.”